“Professional photography is one of the best ways to establish a brand.”
There are several points to keep in mind when working with a professional photographer:
1. A professional photographer’s image quality is unparalleled
Both in terms of framing and aesthetics, and also in terms of image quality, size and resolution. Good product photography is necessary to convince consumers to buy products. Many brands sell online, and many consumers also buy online. 90% of online consumers say that the quality of photos is the most important factor in an online purchase.
50% of consumers say that large images with higher resolution and quality are almost more important than product description, information and reviews.
Image from Square Mountain
2. An authentic visual representation of the brand
When creating an image for a specific brand, the professional photographer uses the brand’s identity and style as a reference. There has to be a thread that connects the brand and the photographs on the final result.
For example, if we have a vegan makeup brand, I would personally use soft, neutral tones, as well as more naturalistic accessories that relate to the product and to the brand, always keeping the brand’s style and identity in mind.
Brand images must use an authentic and unique style. The visual style is established for creating the product photography. We must also remember that anyone can take a photograph, but not just any photograph is worthy or has the quality to be used in an advertising campaign.
Images from Revised Edition, Blend Studios and Andreia Roque Photography
3. We can create the image that the client wants
Although there are many quality photos on stock sites, we don’t always find one that identifies with our brand. When it comes to product photography, there is nothing better than hiring a professional to create exactly the type of photography that the client wants and that the brand needs.
Professional product photography makes your brand stand out from others on the market and look more professional by showing your product in the best possible light.
Images from Revised Edition, Andreia Roque Photography and Blend Studios
4. Show product details and what sets it apart from other on the market
With professional product photography, you can finally show customers the details and features of your product, which sets it apart from competing brands, through design details.
Every product has a role to play, good photography can show that role in the best way, which makes consumers see your product or service as more than just a product, and that they see it as an integral part of their life.
Images from Ian Bondi Photographer and Andreia Roque Photography
Image from Rolex
We always choose the places, services or products with the best photographs, even when choosing a restaurant, when going online to search for photos of the dishes, sometimes we lose interest in a restaurant because the photographs don’t have good quality, either is the wrong lighting or the wrong angle, but we get a bad idea of the space.
We are a very visual culture, images capture the imagination and help us understand the context without having to read. In this age of technology and mobile devices, it is increasingly important to have high-quality photographs, whatever the industry. People tend to buy products that look good, that have a good image.
Pictures are worth a thousand words. This means that a good image can tell a story. Lifestyle photography (more vivid, more ambient), for example, allows a brand to present situations that allow its target audience to identify with why it sells, to better understand the objective and usefulness of a product or service.
Some facts:
- 21% of the world’s population buys online;
- 93% consider visual content to be the deciding factor when making a purchase;
- 78% of online consumers want photographs that bring products to life, that show them in use;
- More and more young users are looking for new experiences online, the fact of having images that reflect the brand’s look and that tell a story is important;
- 90% of the information sent to the brain is visual;
References:
https://contrastly.com/the-power-of-professional-photos-in-building-your-brand/
http://www.thehhub.com/2019/08/13/photography-in-advertising-the-7-types-to-market-your-brand/
https://www.meero.com/en/news/e_commerce/511/How-Great-Product-Photographs-Influence-E-Commerce-Websites-Conversions
https://www.industrialmarketer.com/good-marketing-photos-important/
https://trgmultimedia.com/blog/how-professional-photography-helps-you-sell/