4 Reasons to Hire Professional Product Photographer

By Andreia Roque 15 August 2020, Saturday
Professional photography in one of the best ways to establish a brand.

There are several points to keep in mind when working with a professional photographer:


1. The image quality of a professional photographer is unmatched

Both in terms of framing and aesthetics, as well as in terms of image quality, size and resolution. Great product photography is necessary for convincing consumers to buy products. Many brands sell online, and many consumers also buy online, 90% of online buyers say the quality of the photos is the most important factor in an online purchase.

50% of consumers say that big images, with higher resolution and quality are almost more important than the description, information and reviews of the product.

Image of Barleys bottle from Square Mountain Photography
Image from Square Mountain


2. Authentic visual representation of the brand

When creating an image for a specific brand, the professional photographer uses the brand identity and style as a reference. There has to be a thread that connects the brand and the photos of the final result.

For example, if we have a vegan make-up brand, I personally would use soft and neutral tones, as well as more naturalist accessories that relate to the product and the brand, always keeping in mind the brand style and identity.

Brand images must use an authentic and unique style. The visual style will be established for the creation of the product photograph.We must also remember that everyone can take a photo, but not every photo is worthy of an advertising campaign.

50% of consumers say that big images, with higher resolution and quality are almost more important than the description, information and reviews of the product.

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Images from Revised Edition, Blend Studios e Andreia Roque Photography


3. Create the images that the client wants

While there are many quality stock photos, we don’t always find one that identifies with our brand. When it comes to product photography, nothing better than hiring a professional to meet the exact type of photography that the customer wants.

Professional product photography makes your brand stand out and look more professional, showing your product in the best light possible.

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Images from Revised Edition, Andreia Roque Photography e Blend Studios


4. Show product details and features

With professional product photography you can show customers the details and features of the product, differentiating your product, through design details, from competing brands.

Every product has a role to play, good photography can showcase that role in a way that makes buyers think of your goods or services as more than just a product, they see them as an integral part of their everyday life.

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Images from Ian Bondi Photographer e Andreia Roque Photography
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Image from Rolex


We always choose the places, services or products with the best photos, even choosing a restaurant, we go online to search for photos of the dishes, and sometimes we lose interest in a restaurant because the photos are of poor quality, with the wrong lighting and the wrong angle.

We are a visual culture, images capture the imagination and help us understand the context without having to read. In this age of technology and mobile devices, it is increasingly important to have high quality photos, whatever the business. People tend to buy products that look good.

Pictures are worth a thousand words. That means that a good image can tell quite a story. Lifestyle photography, for example, allows you to present situations that allow your audience to relate to why you sell.


Some Facts:

- 21,8% of the world population buys online;

- 93% consider visual content to be the deciding factor for purchase;

- 78% of online buyers want photos to bring products to life;

- More and more younger users are looking for new online experiences, the fact that having pictures that reflect the brand image and that tell a story is important;

- 90% of the information sent to the brain is visual;



References

https://contrastly.com/the-power-of-professional-photos-in-building-your-brand/

http://www.thehhub.com/2019/08/13/photography-in-advertising-the-7-types-to-market-your-brand/

https://www.meero.com/en/news/e_commerce/511/How-Great-Product-Photographs-Influence-E-Commerce-Websites-Conversions

https://www.industrialmarketer.com/good-marketing-photos-important/

https://trgmultimedia.com/blog/how-professional-photography-helps-you-sell