Square Fruit Market

University Project


Caldas da Rainha, Portugal




UI/UX Design | Illustration

Square Fruit Project

Website to encourage children to consume more vegetables and fruit, going to the Square Fruit of Caldas da Rainha, in Portugal.

To begin the user choose a character to follow along the journey throught the website. Then the user choose a super-power for his character, with properties related with a fruit or vegetable.

Square Fruit Project

Directed to children, with a selection of bright and cheerful colors to captivate and give more dynamism to the site. The site uses the Fruit Square as a pretext to encourage good eating habits to the young.

Square Fruit Project

The narrative works with simple animations base of characters to entertain the user and make them immersed in the site and its content, leading users to the Fruit Square where they can buy their fruit and vegetables.

The user may at any time change the character pullig the mouse on the computer or finges in the smartphone to the sides.